11 Beautiful Tools: The Social Media Success Guide for Beauty Professionals

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Many spa businesses hand-pick the products that deserve to be featured in their day spa. Choosing your products carefully will place your spa business at an advantage. So, select exclusive, first-class products. Then connect them with your brand to reflect your unique brand identity. They encourage their clientele to incorporate the professional products into their home regimens. They use pure botanicals from organic Australian native plants in their products. Pure, natural products. Carefully selected spa products from Waterlily have been chosen to provide a unique indigenous experience that reflects the beauty of this magnificent setting.

Spa wumurdaylin uses pure botanicals, organic Australian native plants, pure essential oils and no artificial fragrances. A facial spa performed with products containing chia seeds, maqui berry, spinach and carnine. They are an authorised stockist for Comfort Zone , an exclusive Italian brand. Whereas at the Botanica Day Spa, they pride themselves on using unique branded products.

Spas have always been associated with affluence and luxury. Day spas pride themselves on being secret hideaways where people can reach a sense of well being. A place where they can be treated like royalty. And the breathtaking interior design is one of the first things people think of when thinking about a spa.

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Without a doubt, you need state-of-the-art facilities for your spa. You want to triumph in the day spa industry. Nothing less than that will meet the requirement. And yes, having first-class facilities is a factor they consider when opting for a spa. So make them mind-blowing and customer-friendly. Equip your place with sophisticated furniture. Add classy massage beds and elaborate details like wall paintings and flowers.

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Sarah is a Senior Copywriter at Hootsuite. Simply be smart and take your time with user-generated content. Search Search. For many spa professionals, the missing link in their educations is on-site exposure and hands-on training. Jimdo leverages the power of AI to deliver a fully personalized website, not an empty template. Topics: Instagram Marketing. Follow us Facebook Instagram Linkedin Twitter.

You can always make additional improvements to your spa interior. Add natural wood elements, sliding doors or screens. Create a warm atmosphere with ambient lights. Play around with illuminated wall panels and candlelight. Pack the place with exotic indoor plants and experiment with design.

Get some inspiration from Spa Retreat Cary team who decorates their front desk with flowers.

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Or follow the example of Onsen Ma Spa. They chose a traditional Japanese bath house style as their trademark company design. Try out some the ideas Nectar Day Spa incorporated in their spa interior design. They used granite, marble, brass and glass. Mirrors and chandeliers, designer wallpaper, stone benchtops and custom artworks. Playing it wisely with pool area will help you hit the big time with your spa business. Try amazing see-through pools impressive pool lighting. Or even add soothing poolside video projections.

Creating an inviting lounge area will inspire your customers to relate to your spa as a home away from home. Personal care, newfound energy, and a revitalized appearance remain invaluable commodities among consumers. But designing an opulent lounge area will give an extra touch.

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It will make your day spa experience extravagant. So, go for a blend of contemporary design and traditional elegance.

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Blend clean lines and warm functionality. Reserve a spacious area for your lounge. Nobody likes waiting in cramped waiting rooms with people breathing down their necks.

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Your lounge must offer your clients utter comfort and enjoyment. So, furnish it with comfy sofas and armchairs, a stylish front desk and soothing lamps. This would help your clients to unwind as soon as they step into your day spa. Or they can opt for a refreshing or calming drink after the spa treatments. Picture you loyal clientele resting and sipping tea in your perfect, relaxation area. Install water coolers in your waiting areas so your clients can get a cup of water whenever they need to. And this is not without a reason. Science has repeatedly proven that people are hard-wired to respond to music.

So, press that play button and make your day spa a place of utmost enjoyment. A day spa should appeal to all of the five senses — sight, hearing, touch, smell and taste. All great brands target this as one of their objectives disregarding of the industry. But spa business is perfect for relating to the human senses. Besides addressing a wide range of health concerns , essential oil infusion can help create a relaxing atmosphere.

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In your treatment room and beyond. Breathing in the exotic fragrances will make your visitors feel welcome. This will help them loosen up while waiting for the treatment. Research has proven that a scented environment incites better evaluation of products. It has also proven that it makes customers ready to pay more. Using scenting in all your spa areas will help your clients remember their experience vividly.

Those good memories will inspire them to return. So, create a multi-sensory experience for your clients. Make scenting an integral part of your pampering rituals.

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11 Beautiful Tools is the Social Media Success Guide for Beauty Professionals and beyond. This book will teach you how to get started on each platform and. Editorial Reviews. About the Author. Terez Baskin started using social media like BlackPlanet nautiogamo.tk: 11 Beautiful Tools: The Social Media Success Guide for Beauty Professionals eBook: Terez Baskin: Kindle Store.

And wait until you hear this: you can create your own signature scent! We will take your customer demographics and brand values into consideration. Each essential oil has its own character and aroma , and your brand is going to get distinguished in the same fashion.

They greet their visitors with their signature scent the moment they step through the door. So what are you waiting for? Thus, you need to decide on your tactics to make your services up-to-date. But how about installing healthy snack vending machines in your spa? And it will make your service unparalleled since not many spas offer this kind of commodity. She discusses on how health and wellness are integrated into the spa industry world.

Spas will continue to integrate wellness into treatments , food offerings, fitness studios and classes and to invest in relaxation spaces.

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Adding guest speakers, events and dedicated spa retreats teach clients how to bring wellness into their everyday lives. Introducing healthy snack vending machines is an on-point strategy. But examine other innovative ideas as well for a more wellness-driven business model. Somewhat unconventional for a day spa setting?

Being distinct and coming up with edgy ideas comes at a price, but making such risks can pay off immensely. Your business strategy must stay on the creative course.

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Even if it means implementing ideas that gravitate towards the quaint side. This will make your clients feel you genuinely care about them. Which, on the other hand, will make them feel comfortable and at home in your spa. The spa is not only about beauty and pampering.